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Articles of category "Doyle Dane Bernbach".

Advertising campaign for Volkswagen Beetle - the No.1 advertising campaign of the century Added on 12/28/2005 to Articles Directory / Advertising / Advertising agencies / Doyle Dane Bernbach

The 1950's were a decade of vast prosperity and an automobile came to symbolize the fantasies of Americans. Auto ads during this period tended to feature the beauty and engineering strength of the vehicle. Unfortunately, Volkswagen was known neither for its looks or its technology. It was this challenge that DDB faced, when the auto maker brought his advertising to them in 1959.

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